Avri’s professional career begin in the summer of 2002, founding a widely successful Public Relations & Branding Agency; SoChi with Derrick N. Green M.Ed. & DJ James “Jay-iLLa” Davis. At So Chi, Avri handles the roles of Creative Director and Brand Director, designing all marketing and brand strategies for the company and clients projects. SoChi Client List includes: SonyBMG, Mecca Clothing, Interscope Records, The Luol Deng Foundation, Target Hope, Swish Dreams, Convey Brand Foundation, The Red Pump Project, Lucid Life Works, DuSable Museum, Arista, Crocodile Lounge LLC., Aliza, Bombay Sapphire, J Records, tgiFRESH Charity Event Series, Don Julio, and Bacardi USA.
Through Avri’s passion for building memorable client experiences at SoChi, he develop a boutique online magazine , LeRockBox Online Magazine. LeRockBox aims to give it’s viewers a fresh online take on music, fashion, and art culture. Because of it’s true-to-form quality over quantity approach since its inception in 2007, LeRockBox receives an average of 15,000 viral hits a day to the site. LeRockBox also features an internet radio station http://radio.lerockbox.com embedded into the site. LRB Radio available for both iPhone and Android users as well, offers a select mix of Hip-Hop, Soulful House, Alternative and Top 40. Designed for the true music lover. Programming on this Radio station includes, Jay-iLLa Weekly Live DJ Set, The Lounge Talk Radio, DJ Bornswift’s Groove Theory Soulful House Set, and Revolving Door Poetry Set.
It’s a true joy of mine, to be able to bring some of our #CurateSupply designers out to Vegas to experience the trade shows. #ProjectLV (at Mandalay Bay Convention Center)
#takashimurakami @takashipom x @mcachicago Definitely a dope exhibition, and the use of silk screening on most of the pieces is incredible! Giving me ideas #complexcon (at Museum of Contemporary Art Chicago)
#tbt Digable Planets Edition @chi_kelz @GinaGrant20 #cousins
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Magic. #LondonThroughMyEyes #MozFest (at The Magic Roundabout)
Views. #LondonThroughMyEyes #MozFest (at Dim T - London Bridge)
Hays. #LondonThroughMyEyes #MozFest (at Hays Gallery - London Bridge)
Moz. #LondonThroughMyEyes #MozFest (at Ravensbourne UK)
M. #LondonThroughMyEyes #MozFest (at citizenM Tower of London)